A slot hold reserves an airtime on one account for a format, for example “Reel · education · Tuesday 19:00”. The content can come later. Until then the slot shows as an empty seat on the rundown, so you can see the gaps days ahead.
Warnings
| When | What happens |
|---|---|
| T-48 hours | First warning: the slot is still empty |
| T-24 hours | Second warning |
| T-12 hours | Your T-12 rule runs (below) |
The T-12 rule
Pick one per account or brand:
- Fill from evergreen: take the best eligible post from the evergreen pool.
- Release: drop the slot. Nothing is posted.
- Shift: move the slot’s content target to the next free slot.
Runway
Runway is the number of days until the first empty slot. Aim for at least 7 days of runway and at least 90% of slots filled 24 hours before they go out. Both numbers are on the rundown header.
Next: Weekly rundowns