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Campaigns and expiry

Write campaigns relative to one anchor date (T-14, T-7, T0, T+3). Move the anchor and the whole campaign follows. Expiry dates stop promos from going out late.

Campaigns are included on Studio and Agency.

A T-minus campaign is a sequence of posts written relative to one anchor date, such as a launch:

Offset Post
T-14 Teaser
T-7 Behind the scenes
T-1 Countdown
T0 Launch
T+3 Customer reactions

Save it as a campaign template and reuse it for the next launch or another client.

Moving the anchor

When the launch date changes, change the anchor. Every post moves with it, in each account’s audience time zone. Before anything is saved, Suarga checks each new time:

  • If a post lands on a locked slot or inside a freeze, Suarga offers the nearest valid slot. It never overwrites.
  • Posts in the same campaign on the same account stay at least 24 hours apart, except on launch day (T0).

Expiry

Give any post an expiry date, for example a sale that ends Friday. Suarga will:

  • never schedule it past that date,
  • remove it from the evergreen pool once the date passes,
  • cancel it and notify you if a shift pushes it past the date.

Posts that are already live can’t be deleted through the connection, so Suarga reminds you to archive them by hand.

Next: Evergreen pool