Freeze
A freeze stops publishing. Use it for a crisis, a death in the news, a pricing mistake, or a client holiday.
- Scope: one account, one brand, or the whole workspace.
- Crisis freeze: one click to apply. Lifting it takes two steps: request, then confirm by the same person after at least 10 minutes.
- Blackout dates: recurring dates such as public holidays in a client’s country.
- Quiet hours: a daily window per account when nothing goes out.
Frozen posts are not deleted. They wait in a holding line, and when the freeze ends they are spread back across free slots while following the pacing rules below, never published all at once.
Only people can apply or lift a freeze. AI agents connected over MCP cannot.
Pacing
Pacing sets how often each account may post and how close posts may be. Defaults per account:
| Platform | Default |
|---|---|
| Instagram feed | 1–2 a day, at least 4 hours apart |
| Instagram Reels | Up to 2 a day |
| Threads and X | Up to 6 a day, at least 90 minutes apart |
| 1 a day | |
| TikTok | Up to 3 a day |
Accounts in the same brand get a random offset of 7 to 25 minutes from each other, so five branch accounts never publish the same promo in the same minute. Conflicts are flagged on the rundown before you lock. You can change every default per account.
Next: Campaigns and expiry