Canary releases are included on Agency.
When the same post goes to many accounts, a canary release publishes it to one or two test accounts first. Suarga then checks how it is doing before releasing it everywhere else.
The rule
Six hours after the canary goes out, Suarga compares its views to the median views of that account’s posts at the same age (six hours). If it reaches the median, the rest are released, following pacing. If not, the release holds and you decide.
Why the same age? Comparing a six-hour-old post with posts that have been live for days would make almost every new post look weak.
When there isn’t enough history
- Fewer than 10 tracked posts on the account: Suarga uses engagement rate at six hours (interactions divided by views) instead, which depends less on age.
- No usable data at all: you get one button to release or hold.
Picking test accounts
Pick accounts whose audience is close to the others and which wake up earlier, so the result is in before the main accounts’ slots.
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